GoodLove

The Clarity Consultancy
for the European Ecosystem

The substance is there.
The brand is not.

You’re building and gaining momentum. The pressure is on. Now your brand is letting the side down.

GoodLove helps European tech companies excavate what makes them exceptional to build a brand that fuels growth.

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The Goodlove approach

First we excavate. Then we create.

Most tech company founders know their business better than they can explain it.

Not being able to articulate what you do and the value you create is expensive.

GoodLove exists to solve this. Not by reinvention, by excavation.

What we do

We help companies to solve three common brand challenges

We listen, diagnose, and recommend the engagement that will move the needle for you.

You’re much better than you look

You've built something great but you're rewriting the deck and telling a different story every time.

You’ve outgrown your story

You've got real traction and are building a gamechanger. It just doesn’t look like that from the outside.

You're not seen as the category leader

You're quickly becoming the leader in your space. You need a brand that separates you from the pack.

Book a call

Don't take our word for it

What European tech founders say about us


“There’s great energy in the room. There’s respectful ways of working. There’s room to make jokes, there’s room to be honest, there’s room to give feedback”

Mayke Nagtegaal
CEO, TrueTribe
Vimeo video preview image

Drive growth by becoming more you than ever

If you want to know how we can help you, get in touch. No drawn-out process. Just a quick call.

Book a call
GoodLove © 2026
The Clarity Consultancy for European Tech

Cookie policy |

About Goodlove

After a combined 40 years in brand strategy and design, we kept running into the same problem →

Companies desperately needed impactful brand work, but could only get it at the very top of the market.

Work where solid strategy informs the creative, and creative is grounded in genuine substance. Branding that galvanises teams, resonates with talent and customers, and drives the businesses forward.

We founded GoodLove to fix that.

Who we are

Deeply experienced, purposefully agile.

Between us, we cover the entire process. We’ve been doing this long enough to know that a fully integrated approach is essential. We’re intentionally nimble and have a deep network of trusted experts and specialists that we can bring in to meet the demands of any branding project.

Adrian Goodsell

Co-Founder & Strategy Director

Adi is a brand strategist who has worked in London and New York. Before GoodLove he worked with Google, NYSE, NBC, and Luxottica.

Joe Lovelock

Co-Founder & Creative Director

Joe is a designer and creative director with years of creative problem-solving under his belt. He has run his own outfit since 2012.

Why European tech

Contagious energy, meaningful impact

Starting in 2017 we spent 5 years helping Atomico build, launch and establish their definitive State of European Tech Report. That work put us at the heart of the European tech ecosystem.

Tech founders are different. They care deeply about what they're building. They’re brave and they move fast. That energy is contagious and means we can do our best work.

We now know the European ecosystem deeply. What's happening here is different from the rest of the world. Meaningful challenges, open approaches, and considered impact. Today we see ourselves as both a part of it and champions of it.

How we work

Built on substance

We don't conjure creative ideas out of thin air. We excavate.

The thing that makes a company exceptional is there already. The challenge is to find it, name it, and build everything around it.

We do this with you, not for you. Clients have described our approach as ‘therapy for the business’. We take that as the highest form of compliment.

Don't take our word for it

What European tech founders say about us


“There’s great energy in the room. There’s respectful ways of working. There’s room to make jokes, there’s room to be honest, there’s room to give feedback”

Mayke Nagtegaal
CEO, TrueTribe
Vimeo video preview image

Drive growth by becoming more you than ever

If you want to know how we can help you, get in touch. No drawn-out process. Just a quick call.

Book a call
GoodLove © 2026
The Clarity Consultancy for European Tech

Cookie policy |

Contact

Let’s start a conversation

Book a complimentary 30 min discovery call. Drop us a message via the form, or get in touch directly. Whatever works best for you.

Freelance talent

We’re always on the look out for talented freelancers to extend our network across strategy, copywriting, design and development. Drop us an email at the address below if that sounds like you.

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